Skoda Revamps Sales, Service Network for Enhanced Ownership Experience

Skoda Revamps Sales, Service Network for Enhanced Ownership Experience

Skoda Auto India Revamp Sales Service Network Enhance Ownership Experience
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Skoda Auto India Pvt Ltd today announced that it has rebranded its entire sales and service network with a fresh, modern and clever layout that elevates the presentation of the brand. The company will continue to offer its four-year service care offering of warranty, roadside assistance and optional maintenance package for a period of four years. In order to enhance customer experience through digitalisation, it also has the ‘MyŠKODA’ app that offers a single window interface for customers to interact with the brand, and vice versa.

In addition to these features, Skoda Auto has also introduced an AI-enabled chat bot on its website, to facilitate 24x7 customer support services and enhanced customer interactions. In terms of servicing, iService has enabled a tablet-based standardised service consultation process. The Package Pricing System Online (PPSO) system coupled with Auto Part, will ensure transparency in part prices, quality of job work, uniformity of charges across service network, optimum stocking of spare parts and reduced turnaround time, the company said.

Skoda Auto has set up modern dealership facilities with streamlined business processes, with highest priority given to functionality, clear orientation and transparency. The corporate architecture, functional interiors, and rationalised business processes aim to enhance the overall customer experience, the company observed.

Ashutosh Dixit, Director - Sales, Service and Marketing, Skoda Auto India, said the company is focusing on strengthening its brand in India. It is doing so through refreshed model line-up, redesigned dealership network, streamlined business processes, and innovative customer service initiatives, he added.

Naveen Arul
Author: Naveen Arul
As a Principal Correspondent based out of Bengaluru, Naveen has been covering the southern and western regions of the country for development of editorial content for the magazine, as well as website. Passionate about automobiles (two- and four-wheelers) from a very young age, Naveen has had the opportunity to learn and write about technologies in this sphere ever since he joined ATR in 2013. His personal interests predominantly revolve around learning mechanical aspects of any system and trying to work on them himself. He tweets @naveenarul