Sonalika International Tractors Ltd (ITL) has announced that it is investing Rs 200 crore to set up a new innovation centre for R&D in the National Capital Region (NCR). This is in line with the company’s vision to double its annual sales to 200,000 tractors in next 5 years. This new facility will help to further offer innovative farming solutions through technological up-gradation, new emission regulations and reducing the product development cycle. Sonalika is planning to hire over 150 designers and domain experts for the new R&D Centre.
Sonalika ITL is also investing Rs 250 crore to upgrade the latest technologies and machines at its integrated tractor manufacturing plant. This is aimed at catering to growing global future requirements, like stringent emission norms and development of new product platforms. The company is all set to become the top global tractor brand. It hopes to achieve this goal with innovation centres across the globe, the largest integrated tractor manufacturing facility and a robust dealership network.
Raman Mittal, Executive Director, Sonalika Group, said the new innovation centre is in line with the company’s core belief of being farmer-centric by constantly providing innovative and technologically-superior products. This is the first step towards Sonalika’s new vision of two lakh tractors by 2023-24, he added. Mittal noted that this facility will be a fully-functional development centre to produce all aggregates and all prototypes, with latest state-of-the-art test facility. Mittal also said the innovation centre is going to work towards contemporary and future technology requirements to meet the emission and safety norms in global markets including Europe and USA. “Setting up of the state-of-the-art global innovation centre is also a major step towards India’s steady emergence as a global R&D hub in the world map.”