Tata Motors today presented its new Passenger Vehicle strategy and introduced its new sub-brand –TAMO, as a core element of its transformation strategy, FutuReady. It will act as an incubating centre of innovation towards new technologies, business models and partnerships in order to define future mobility solutions.
TAMO will operate as a separate vertical in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. It will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services. For the changing automotive environment, TAMO will transform the experience of interfacing and interacting with customers and the wider community. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.
Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India. Taking an outside-in approach, Tata Motors reviewed its existing PV product portfolio and formulated a new PV strategy based on the evaluation of different customer segments and global progressions in terms of design, technology and innovation. The company foresees a strong demand growth in the hatchback and the SUV segments, according to this study.
Speaking on the announcement, Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – top-line improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”