Offering both corporate leasing and individual subscriptions to customers
Toyota Kirloskar Motor (TKM) today launched its new car leasing and subscription programme in India through a new vertical, Toyota’s Mobility Service (TMS). This business vertical will spearhead TKM’s future mobility initiatives in India. To begin, TMS will provide leasing and subscription to customers in cities like Delhi-NCR, Bengaluru and Mumbai, and gradually expand to ten more cities within the first year. TKM will partner with existing brand ‘KINTO’ under Toyota Financial Services, ALD Automotive India and SMAS Auto Leasing India Pvt Ltd.
Under this new initiative, customers can pick cars of their choice for a tenure of three to five years on a fixed monthly fee on lease. The monthly fee will be inclusive of vehicle maintenance, insurance and roadside assistance. For subscription, customers will have the flexibility to opt for short-term usage of 24-48 months. Car leasing and subscription gives the convenience of ownership with added flexibilities. It also gives the customer to choose from a variety of products that TKM offers in India, including the Glanza, Yaris, Innova Crysta, Fortuner and the soon to be launched, Urban Cruiser.
Naveen Soni, Senior Vice-President, Sales and Service, TKM, said the automotive industry globally is experiencing a ‘once-in-a-century’ profound transformation and it is imperative for the company to transform itself from a traditional car company to a mobility company. Be it product or services, as a customer-centric company, it has always been TKM’s endeavour to introduce products and services in line with the evolving customer needs, he added. Soni noted that the role of TMS is aimed at providing one such solution catering to emerging mobility needs of the customers, since both leasing and subscription are expected to grow significantly in the coming years.