TVS Srichakra Launches Eurogrip Brand for Two-wheelers

TVS Srichakra Launches Eurogrip Brand for Two-wheelers
TVS Srichakra Launches Eurogrip Brand for Two-wheelers

The company, with its latest roll-out, aims to shore up its market presence in two-wheeler tyre space

TVS Srichakra Limited has launched the TVS Eurogrip steel radial tyre range in India. The company has developed 19 premium tyres including zero-degree steel-belted radial tyres, using extensive consumer feedback coupled with heavy investments routed towards global design and tech platforms. TVS Srichakra claims that the new Eurogrip range will strengthen its partnerships with OEMs and offer a better ride experience to customers. 

According to the company, the two-wheeler space is experiencing heavy demand from people, who seek adventure and comfortable ride during their journeys. TVS Srichakra said the new eurogrip range will be manufactured in India and exported across the world as well.  The new range boasts of a dual compound technology and a new tread design for better performance, the company noted.

P. Srinivasavaradhan, President, TVS Srichakra Limited, said the Eurogrip range will be able to serve the new age rider that constantly looks for higher performance and design with quality products.