Volkswagen has introduced new Sport edition models of the Polo, Vento and Ameo models. Alongside the introduction of these new special edition models, the company has also launched its marketing campaign #BeASport.
Customers who test drive the popular carlines from Volkswagen can also participate in a competition by writing a slogan followed by the #BeASport. One winner will be selected to win a Sport edition Volkswagen car. The Volkswagen Sport edition models of the Polo, Vento and Ameo will be available to customers across all dealerships in India, without an additional cost to customers.
The new Sport edition carlines from Volkswagen will feature glossy black roof foil, stylish side foil, black glossy rear spoiler and carbon finish ORVM covers. Steffen Knapp, Director, Volkswagen Passenger Cars India, said, “Volkswagen carlines endows the characteristics of the #BeASport campaign, offering the precision, power and performance as demanded by the Indian customers. With our special editions, we aim to reinstate the cheer, fun and the spirit of driving among our prospective customers this sports season.”