ZF Launches Child Road Safety Campaign in Indian Market

ZF Launches Child Road Safety Campaign in Indian Market

ZF Launches Child Road Safety Campaign in Indian Market
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ZF has announced the launch of a child road safety campaign in India. The campaign uses a ‘safety bunny’ to educate children between 5-10 years about the basics of road safety and will initially address more than 10,000 students across Pune, Chennai, Hyderabad and Coimbatore.

The company said that its employees through this campaign will conduct educational sessions highlighting key road safety aspects such as the importance of wearing seat belts, how to cross the road safely, correct vehicle behaviour & importance of following traffic rules.

Suresh KV, President, ZF India said that there are more than 150,000 fatalities per year in India, accounting for 11% of all road deaths worldwide. The goal of the ‘Safety Bunny’ campaign is to educate drivers of tomorrow and help them understand the principles of road safety from a young age, he added.


Suhrid Barua
Author: Suhrid Barua
Suhrid has a predilection for anything concerning the auto industry and at Auto Tech Review he gives vent to this passion – he has a special liking for commercial vehicles and electric vehicle ecosystem. Suhrid tweets @ProsJunoon