The Indian automotive industry is set to become a global automobile hub in coming years. All major auto companies have setup manufacturing bases in India to cater to Indian customers.Thanks to the growing Indian economy and increased purchasing power in India, the demand for cars is increasing. At the same time, Indian customers are becoming more and more demanding and the OEMs need to adopt strategies to increase product range,bring out newer models at a shorter span of time, and provide improvised technological features and safety aspects, at competitive cost.
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