Four Wheelers

If there’s one thing that most automotive OEMs in India agree upon, it’s that millennials are a uniquely challenging, particularly demanding set of customers, who tend to find regular sedans and ...

Tata Motors Ltd entered the passenger vehicle market with the Indica in 1998, and has come a long way since then. More recently, the company launched its Zest compact sedan and Bolt hatchback, ...

Buoyed by the recent successes experienced by the Zest sedan, Tata Motors recently organised a drive preview of the upcoming Bolt hatchback, which is due to be launched in January 2015. We analysed ...

In an effort to regain the customer's confidence and acceptance of the Nano brand, Tata Motors launched the Nano Twist some time back. While the car gets new features to make it more appealing to ...

Tata Motors Ltd entered the passenger vehicle market with the Indica in 1998, and has come a long way since then. More recently, the company launched its Zest compact sedan and Bolt hatchback, which ...

Tata Motors have had to face the brunt of a falling perception about its products in recent times, leading to a significant drop in its marketshare. Fortunately, the company realised this in time ...

Through the 12 years since it was launched as India’s first premium SUV, the Tata Safari has received significant updates, but continues to use the same platform. With competition catching up fast, ...

Although the Bolt hatchback was supposed to be Tata Motors' first product to be launched under its new Horizonext philosophy, it decided to bring in the Zest sedan first. The move somewhat ...

Tata Motors have had to face the brunt of a falling perception about its products in recent times, leading to a significant drop in its marketshare. Fortunately, the company realised this in time to ...

Although the Bolt hatchback was supposed to be Tata Motors' first product to be launched under its new Horizonext philosophy, it decided to bring in the Zest sedan first. The move somewhat paid-off, ...