If there’s one thing that most automotive OEMs in India agree upon, it’s that millennials are a uniquely challenging, particularly demanding set of customers, who tend to find regular sedans and ...
Starting sometime in 2008, a new beast entered in the Indian car market – the sub-4 m sedan – with the Tata Indigo CS being the first such vehicle to be introduced in the country. In order to ...
Tata Motors is not new to the SUV/MPV segments. Starting with the mid-1990s Tata Estate, followed by the Sierra 3-door SUV, and then the Safari SUV that continues to soldier on today, Tata Motors ...
Tata Motors Ltd entered the passenger vehicle market with the Indica in 1998, and has come a long way since then. More recently, the company launched its Zest compact sedan and Bolt hatchback, ...
Tata Motors Ltd entered the passenger vehicle market with the Indica in 1998, and has come a long way since then. More recently, the company launched its Zest compact sedan and Bolt hatchback, which ...
Although the Bolt hatchback was supposed to be Tata Motors' first product to be launched under its new Horizonext philosophy, it decided to bring in the Zest sedan first. The move somewhat paid-off, ...
Tata Motors have had to face the brunt of a falling perception about its products in recent times, leading to a significant drop in its marketshare. Fortunately, the company realised this in time ...
Although the Bolt hatchback was supposed to be Tata Motors' first product to be launched under its new Horizonext philosophy, it decided to bring in the Zest sedan first. The move somewhat ...
Buoyed by the recent successes experienced by the Zest sedan, Tata Motors recently organised a drive preview of the upcoming Bolt hatchback, which is due to be launched in January 2015. We analysed ...
Tata Motors have had to face the brunt of a falling perception about its products in recent times, leading to a significant drop in its marketshare. Fortunately, the company realised this in time to ...
