In the mid-90s, talks and concerns about environmental pollution from automobiles were still in its infancy. But one carmaker was clearly preparing for the future. In 1997, the Prius – the world’s first mass-produced hybrid vehicle – went on sale in Japan. And for about 15 years since then, Toyota Motor Corporation (TMC) has been leading the drive towards sustainable mobility. Introduced globally in 2001, the Prius today is sold in over 70 countries, with sales of over 3.3 million full-hybrid vehicles. The company claims this accounts for over 80 % of all global hybrid sales, resulting in reduction of some 21 mn tonnes of CO2. The third-generation Prius alone has sold more than 1 mn units worldwide.
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