The recently-launched B2B Fleet Solutions portfolio intends at addressing the fleet management challenges faced by businesses and fleet operators across the country
Shell Fleet Solutions aim to reduce the total cost of ownership (TCO) for fleet owners, leveraging its portfolio of products and services, comprising Shell Fuels, Shell Fleet Prepaid programme, and Shell Telematics. In a meeting with Auto Tech Review, Parminder Kohli, General Manager, Marketing, Business Development & Operations, Shell, talks about the fleet business and related effect on emissions.
The Shell Fleet Solutions programme offers three-fold benefits and offerings. The first consists of Shell Fuels that are formulated with an exclusive dual detergent technology called Dynaflex that comprises complex blends that enrich the fuel formulations with powerful cleaning agents. The second offering is the Shell Fleet Prepaid programme that enables fleet owners to conduct transparent operations via extensive control over fuel spend, ease of operations, enhanced convenience, and superior security to prevent and detect fraud; thus, resulting in reduced total TCO. These fleet managers are provided with a prepaid card that can be utilised at Shell stations for fuel and other commodities, with the ability to fix various parameters on the usage of this card by the vehicle driver. The final offering is Shell Telematics that is AIS 140-compliant and provides enhanced control, safety and efficiency of fleet operations.
The Telematics technology is evolving rapidly, especially in the way in which insurance companies are looking to leverage Telematics, noted Kohli. While Shell is not developing the Telematics technology itself, it is keen to partner with the best in the industry and integrate their solutions into a company’s overall mobility package. The focus is on integration since the ability and method in which these solutions are integrated is what generates the differentiation for Shell.
The challenge with data is in the way it is packaged so that the customer does not drown in it. Telematics needs to offer insight-driven data that can be packaged for the customer in a simple-to-understand portal. The idea is to offer a simple visual tool that even a fleet manager, who is not very sophisticated and running a small fleet, can understand, noted Kohli. This is where Shell comes into play to provide a customer interface that integrates a lot of data sources.
Shell’s Bengaluru-based Tech Centre India has played an important role in the deployment of Shell Fleet Solutions in India. The development work carried out was critical because the team at the Indian tech centre ensured the ability to integrate with all the partners involved in deploying this solution. The team has met the user testing and various other requirements that enabled the use of Telematics fleet solutions in India, which now enables Shell to leverage the strengths of this team for deployment of this and other solutions across the globe.
The future of transportation, Kohli insists, will witness multiple fuel options that will offer fleet managers of the future more options about the choice of vehicle and the impacts it would have on TCO. Freight brokerage will also become critical in the context of the future mobility ecosystem as it will enable highly-efficient functioning of transportation systems, he noted. Therefore, integrated solutions that offer just the right amount and specification of data for fleet managers will ensure efficient fleet mobility in future, thereby resulting in reduction of emissions.
TEXT: Naveen Arul