Simulation Helps Designers Visualise Products Better

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Simulation Helps Designers Visualise Products Better


Simulation is gaining increasing importance in the development of a product as well as the rise of hybrid and electric vehicle battery technologies in present times. The simulation technology is predominantly deployed during the development of a new product or a new variant. The automotive industry is witnessing a growing trend of vehicle manufacturers gradually replacing testing verification, conceptualisation and physical prototyping with simulation.

A senior official of a leading simulation software provider said, “Vehicle manufacturers have a plenty going for them through use of simulation as they are gradually replacing testing verification, conceptualisation and physical prototyping with simulation, as it reduces turnaround time and cost, while providing a detailed insight into design.”

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Further, simulation helps easily modify the original CAD models for additional variants of products and their working can be tested under various circumstances using simulation. “The great thing about simulation is that it enables you to predict the performance of a component upfront and in real-time,” the official added.

Simulation is of huge help in easily and quickly correcting faulty design elements of a product that were missed in the initial design stage. “Simulation helps designers visualise their products better, and thereby maintain high quality design standards,” the official noted.

It has to be understood that physical testing has its own limit in showing the potential of a product, and this can be stretched by leveraging simulation.

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The official of the leading simulation software provider said higher quality and visualisation standards further lead to better innovations. “For most manufacturers, the true meaning of innovation is exploring the design space and this is because simulation is the answer for the physical limitations that a design can be put through in the real world,” he added.

One thing is for sure - the automotive industry’s reliance on simulation will only intensify in the coming years. This is primarily because generally the industry’s dependence on testing of products and components is falling, as lab tests and on-road tests are expensive and not completely reliable. And to top it all, government bodies are setting norms and regulation that vehicle manufacturers are required to comply with - this is where simulation is helping automotive companies achieve and adhere to these norms and regulations.

TEXT: Suhrid Barua