Maserati To Develop, Produce Electric, Autonomous Products In Italy
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Maserati To Develop, Produce Electric, Autonomous Products In Italy

Maserati FCA Develop Produce Electric Autonomous Products Italy
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Maserati to launch electrified models across range, followed by models with varying levels of autonomous features

Maserati has announced innovation plans for production, electrification and autonomous driving technologies, in line with its parent company Fiat Chrysler Automobile’s (FCA) € 5 bn investment program for Italy. In terms of production, Maserati announced plans for its range of new and electrified products, which will all be manufactured at the company’s Mirafiori and Grugliasco plants. The company will embark on electrification in 2020, with the Maserati Ghibli being the first hybrid electric propulsion vehicle for the brand.

All of Maserati’s new models will adopt hybrid and battery electric propulsion systems, providing innovation and high performance, the company noted. It said that all the electric models will combine traditionally-appreciated Maserati driving dynamics together with next-generation battery electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities.

Webinar on accelerating design decisions on hybrid/electric vehicle architectures with predictive simulation

In terms of innovations, an important step for Maserati is in the level of Autonomous Driving being offered. All new Maserati models, including updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist. The autonomous driving features will then progress to Level 3 with hands-off offering close to full autonomy. This Level 3 autonomy will have the ability to manoeuvre in and out of lanes or bring the vehicle to a safe stop if the driver is unable to take control of the vehicle.

The first of the totally new Maserati to appear will be the Ghibli, which is to be packed with technology and reminiscent of the company’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.

The next product in the electrified portfolio will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the brand with its innovative technologies. An investment of about € 800 mn has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021, Maserati said.

Maserati’s GranTurismo and GranCabrio remain part of its roots and these models will herald the full electrification era for the company. The completely new GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing € 800 mn. Production of the new models will complement that of the line-up of current Maserati range: Levante, Quattroporte and Ghibli.

Whitepaper on Integrating Hardware/Software Development for Autonomous Vehicles

With the introduction of various product innovations, Maserati is reinforcing the importance of Italy with regards to its production, particularly Modena, which will also continue to play a strategic role as the brand’s headquarters. Construction has already begun in Modena on a paint shop, which will be equipped with innovative and low environmental-impact technologies. Design of the paint shop will also allow Maserati customers to watch their car being painted, the company noted.

The 2019-2021 FCA investment plans for Italy includes 13 completely new or significantly-updated FCA models and electrified versions of 12 new or existing models. They include the Maserati products, recently-announced all-new electric version of the Fiat 500 that is to be produced at Mirafiori, and a new premium vehicle for Alfa Romeo to be produced at Pomigliano.