Pole Position Production, audio production company, has announced it collaboration with Volvo Cars to develop design solutions for the soundscape in highly automated cars. The company is joining forces with Volvo Cars and Rise Interactive in a research project to evaluate how sound can influence and enhance user experience in autonomous vehicles. This project will be the entry of Pole Position Production into the automotive industry.
The research project will aim to examine the potential in sound as a medium for communication in highly automated cars. Pole Position Production will design the soundscape for the test environment used in the project. The introduction of highly automated cars will change the interaction between cars and their users, the company noted. This will put completely new demands on the design of this interaction in order to support users in their new roles as more passive travellers.
During the project a new Virtual Reality demonstrator will be created where people will get a simulated experience of highly automated cars. The users experiences of the sound in the test environment will be evaluated by RISE Interactive, part of the research institute RISE, which develops interaction design and user experiences for future products and services. The project is set to last for two years and is partly financed by Vinnova, Sweden’s Innovation Agency.
Max Lachmann, Founder and Co-owner, Pole Position Production, said this is a very interesting project and the company was thrilled when Volvo Cars invited the company. Pole Position Production has over 10 years of experience from interactive sound design, and this is a great opportunity to share its knowledge in a new industry, he added. “The main purpose of this project is to give us new understanding on how sound can be used in the interaction between cars and their users,” Lachmann, added.
In highly-automated cars, sounds will be possible to create a customised, dynamic soundscape which continuously provides the user with information, noted Linus Anderberg, Project Coordinator, Pole Position Production. He said that as in games, sound and music can be used to create a soundscape which influences people’s behaviour, mood, emotions and general wellbeing in a positive way.