With the avalanche of new digital technologies and engineering innovations, passenger cars have been undergoing tremendous evolution. However, the retail experience and touch points of buying such ...

Modular approach to product development not only helps in reducing the product development time but it also helps OEMs to cater to the customised needs of consumers in an effective manner. Modularity ...

Due to big and heavy energy storages and the electromotive drive, Battery Electric Vehicles (BEV) require modified body concepts than the ones used for Internal Combustion Engine (ICE) vehicles. ...

INTRODUCTION The launch of Honda’s second generation Amaze in India had a significant first in the Indian automotive market. Apart from the run-of-the mill features and segment specific ...

The C segment sedan space in India has been dominated (in terms of sales) by Hyundai Verna, Honda City and Maruti Ciaz for some years now. Taking on the troika was never going to be easy, but Toyota ...

Honda has successfully brought a range of gasoline engines with turbocharging and direct-injection as the VTEC Turbo series to the market since 2015. Introduced to the European market in spring 2017, ...